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RegineC_SummativePost

by on January 15, 2014

1. Maybelline Illegal Length Mascara TV Commercial.

2. This film was first made by creating a storyboard. While the clips in this film were created by following the story board which were taken in a fancy place that gives a great focus on the eyes and the product.

3. The props that were used are: mascara, measuring tape, tokens and deck of cards.

4. No transitions were used.

5. Arrows.

6. The text were used to show what the product is and explains what it does.

7. The camera shots and angles that were used are: high angle, close up, rule of thirds and eye level.

8. The shots and angles helped focus on the eye lashes and shot the product in a better view.

9. The narration was done in a mature way to convince the costumers that longer eyelashes makes you look better.

10. No still images were used.

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