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MarielM_SummativePost

by on January 14, 2014

STEP 2: RESEARCH FOR COMMERCIAL 

1. Rogaine Commercial Hair Growth Minoxidil 5%

https://www.youtube.com/watch?feature=player_embedded&v=hMxz-vuFXfo

2. This ad was created in a studio, fixed to look like a bathroom, and by simply filming a man as he gets ready to go to work. He applies a hair treatment to regrow his hair. Different angles and shots, as well as zooming effects were used to show parts of his hair, the hair product, and how to properly apply it.

3. The props that were used are the following:

– Bathroom furniture

– Mirror

– Hair product (Men’s Rogaine Hair Regrowth Treatment Foam)

– Dental floss

– Toothbrush

– Shaver and shaving cream

4. The transitions used in this ad were all straight cuts.

5. I believe color correction and cooling effects were used in this video.

6. Text was not used at all.

7. The camera shots that were used are:

– Wide shot on the first frame

– Medium close up on parts where the man is looking at the mirror

– Close up on the product

– Point-of-view shot to show the product and how to properly use it

– Extreme close up of the man shaving his facial hair

– Mid shot on the last two frames

The camera angles that were used are:

– Low angle on the first frame

– High angle on most of the scenes, especially when applying the product

– Eye level on most of the scenes where the man is looking at the mirror

8. They were used pretty effectively. The close ups, angle of the camera, and wide shots were on point, accordingly emphasizing the endorsement and the effects and application of the product.

9. This commercial used a kind of upbeat but smooth tune for its background music. This is basically a way to emphasize the suave result of this product to the consumer.

10. I believe this ad used one still image of the hair product at the end of the video to give a final glimpse of what they are endorsing.

STEP 3: PROPOSAL FOR COMMERCIAL PARODY

I will be doing a parody of the “Men’s Rogaine Hair Regrowth” product commercial. The spoof product will be called “Men’s Roblonde Cream”. I will also be filming it in the school bathroom, and instead of using a shaving cream, the model will be using lotion. After applying the hair product, the model will come out of the bathroom with a long, blonde, and curly hair.

STEP 4: STORYBOARDING

IMG_6768 IMG_6742 IMG_6744 IMG_6746 IMG_6748 IMG_6750 IMG_6752 IMG_6754 IMG_6758 IMG_6760 IMG_6762 IMG_6764 IMG_6766

 

STEP 6: POSTER

marielm_summative_poster

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