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JonhelynL_SummativePost

by on January 14, 2014

STEP 2: RESEARCH FOR COMMERCIAL (SUMMATIVE ACTIVITY)

  1. Pantene Hair Thickening Shampoo Commercial: Fight Thinning Hair with Volumizing Formula https://www.youtube.com/watch?v=HRNBz-Rsae0
  2. This commercial was created in a studio. A black background was used to accentuate the effects of the product. This commercial was mainly composed of close up shots of the product. The product was on a table while the camera moved around it.
  3. The props that are used are: the product, several women and their hair, and a black screen.
  4. Crossfades and lighting effects were used to transition between scenes.
  5. Colour correction was used as an effect in this commercial.
  6. There is fine print near the bottom that says “Thickens existing hair strands”. The standard Arial font in white was used to show what some of the ingredients are and how the product can improve the appearance of your hair.
  7. Close up shots and extreme close up shots from a low angle were used to show the product. Mid shots and medium close up shots from an eye level angle were used to show the effects of the product on different women’s hair. Close up shots from a high angle were used to show the effects of the product on a woman’s part line. Lastly, close up shots from a high angle were used to show the before and after pictures.
  8. The different shots and angles were effective in showing how the thickening product works well. The low angle shots of the product gave it a superior feel.
  9. A woman is talking throughout the entire commercial. She explains how the product is a breakthrough invention. She also describes how the product makes your hair look like there’s an extra 6500 strands of hair. The music in the background was effective in making the audience feel like the product was the “next big thing”.
  10. Still images were used to show the entire set of products associated with hair thickening. Still images were also used to show the before and after pictures.

STEP 3 (PROPOSAL FOR AD PARODY)

I will be doing a parody of the Pantene Hair Thickening Shampoo Commercial: Fight Thinning Hair with Volumizing Formula. The spoof product will be called Lantene expert collection: BaBaBoom Hair. I will be filming it in a room with a white wall to create a contrast between the white wall and the black hair. On my spoof, the product’s effects will be exaggerated. After using the product, the girl’s hair will be much voluminous than the hair in the commercial.

STEP 4 (STORYBOARDING)

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STEP 6(POSTER)

poster

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